List Limitations

Travel Marketing Associates is greatly concerned about the amount of spam and "junk" email that is populating the marketplace. 

We believe in targeted direct marketing where a consumer receives information that is tailored to their needs, and personalized specifically for them.

The email marketplace is changing daily and especially with new legislature coming out of Congress on spam issues.  For direct access to the latest email legislation including CAN-SPAM law click here to access the FTC's email site.

TMA chooses to support the two basic principles from the Federal Trade Commission's Telemarketing Sales Rules, enacted in 2003.  These rules will eventually become the standard for all marketing efforts including email.  They are as follows:

• You can market to a consumer in which you have an "established business relationship".  This means the consumer must have done business with you or contacted your agency in some way.
    
• You can market to a consumer who has given the agency "express permission".  This permission can come in the form of registering for an email newsletter on your website, or signing your guest book at a tradeshow.  In some way the consumer requested that you market to them.
    

TMA retains the right to refuse broadcasting services to any agency we suspect is using an email list that does not follow the above rules.

We know that gathering email addresses can be challenging and want to encourage all agencies to grow their email lists.  There is unlimited potential in your agency database and we hope to be a marketing partner that helps you gain more clients, bookings and overall success.